Growth based on three pillars
We are on a growth trajectory – and are looking for strong, reliable hotel development partners. Our core markets are Germany, Austria, Switzerland and Spain, including the Balearic Islands – and other top European destinations provided that the city, location and property impress. Our growth strategy is clearly defined and rests on three pillars that have proven to be stable and profitable: City Core+, Upscale Leisure and Ultra Luxury.
City Core+
Efficient hotels in central city locations that appeal to both business and leisure travelers, including independent boutique hotels, design hotels and extended stay hotels for long-term travel.
Upscale Leisure
Hotels that we operate under our own Arabella Resort brand – superior holiday hotels in selected tourist destinations that offer sustainable bars, restaurants and leisure activities.
Ultra Luxury
Five-star hotels with international appeal that meet the highest of expectations – properties steeped in history in prestigious locations in European cities and exclusive vacation regions.
Three models. One expertise.
Whether ownership, lease or management contract: Arabella Hospitality finds the right operating model for every ownership structure. As a professional white-label operator, it takes over the complete operational management of a hotel, even without acting as the owner or lessee itself. The owner retains full business control whilst benefiting from our operational expertise.
This asset-light model opens up new avenues for growth: it enables rapid expansion into attractive markets and destinations that would not be accessible under an ownership or lease model. At the same time, hotel owners benefit from access to a broad portfolio of renowned international brands, including Marriott International, IHG, Hilton, Hyatt and Minor, which allows for the precise positioning of their hotels.
“The HMA model offers decisive advantages to both hotel owners and us: as we are both owners and operators, we understand both sides. This understanding makes us better managers.” Christian Hribar, Head of Development
Find out more about in our “Reshaping Hospitality” brochure:
City Core+
HOTEL CATEGORY
e. g. Autograph, Vignette, Kimpton
HOTEL ROOMS
70–200
Hotel profile
Collection of special hotels in central city locations, boutique hotels
HOTEL OFFERING
Classic full-service hotel
Restaurant concept
Bar
Conference rooms
Fitness and wellness
Parking spaces or underground garage
Executive lounge
PROJECT STRUCTURE
Acquisition of existing hotels, new build projects and conversion of other types of use
Destinations
Class A and B cities with a minimum population of 100,000 and a mixed demand structure comprising business and leisure travelers
At least 500,000 over-night stays
HOTEL CATEGORY
e. g. Tribute, Voco
HOTEL ROOMS
70–300
HOTEL PROFILE
Focus on design and local color as a common element connecting independent hotels
HOTEL OFFERING
Classic full-service hotel
Restaurant concept
Bar
Conference rooms
Fitness and wellness
Parking spaces or underground garage
Executive lounge
PROJECT STRUCTURE
Acquisition of existing hotels, new build projects and conversion of other types of use
DESTINATIONS
Class A and B cities with a minimum population of 100,000 and a mixed demand structure comprising business and leisure travelers
At least 500,000 over-night stays
HOTEL CATEGORY
e. g. Residence Inn, Hyatt House
HOTEL ROOMS
80–150
HOTEL PROFILE
Hotels for extended stays with a regressive price structure
HOTEL OFFERING
Studios
(approx. 28 m²) with high-quality bathroom, kitchenette, desk, furniture for sitting on
Scaled down F & B offering
Fitness
Lounge spaces
PROJECT STRUCTURE
Due to the standardization of the concept, mainly new builds, some with shops on ground floor, conversion of other types of use
DESTINATIONS
Class A and B cities, also located outside the immediate city center
Proximity to a business environment that generates demand for extended stay accom-modation
Upscale Leisure
HOTEL CATEGORY
Arabella Resort
Hotel Rooms
±120
Hotel profile
Top-notch vacation hotels in destinations with a high recreational value
Sustainable restaurant and leisure concept
Arabella as a modern vacation hotel brand
HOTEL OFFERING
High-quality full-service hotel
Regional restaurant concept
Bar
Meeting rooms optional Exclusive wellness and fitness offering
Sports and recreational facilities
Sustainable hotel concept
PROJECT STRUCTURE
Acquisition of existing hotels and new build projects
Destinations
Popular, established, nature-focused tourist destinations (golf, lake, sea, mountains) that are open all year round and easy to reach
Ultra Luxury
HOTEL CATEGORY
Rosewood
St. Regis
Hotel Rooms
80–120
Hotel Profil
Selected hotels in unique locations
Singular properties with a high level of inter-national appeal
HOTEL OFFERING
Luxury city and resort hotels
Individualized restaurant and bar concepts with local flair
Carefully curated F & B, spa, fitness and childcare offerings
PROJECT STRUCTURE
Acquisition of existing hotels, new build pro-jects and conversions
Destinations
Possible locations: popular holiday destina-tions or centrally located in major cities with a high level of local recog-nition value
CURRENT PROJECTS
Our growth is based on three pillars of hotel development: attractive city hotels in outstanding locations (City Core+), high-quality leisure hotels and resorts (Upscale Leisure) and the Ultra Luxury segment, which is of particular importance to Arabella Hospitality. Here you will find examples of projects in all segments:
Rosewood
Schloss Fuschl
Built in the 15th century, the castle is one of the most exclusive addresses in the Salzkammergut. Following an extensive complete refurbishment, the historic estate reopened in summer 2024 as an ultra-luxury hotel under the name Rosewood Schloss Fuschl. It is the second joint project between Arabella Hospitality and Rosewood Hotels & Resorts.
Grand Hotel Locarno,
The Luxury Collection
Opened in 1876, the Grand Hotel Locarno is one of Switzerland’s most significant cultural landmarks. Following a comprehensive restoration by the Artisa Group, the hotel will reopen in 2027 as a five-star establishment under the Marriott brand The Luxury Collection. For Arabella Hospitality, this marks a further commitment to its growth strategy in the luxury segment.
Ibiza Corso Hotel,
Autograph Collection
With the Ibiza Corso Hotel, Arabella Hospitality España is entering the attractive Ibiza market for the first time. Located directly on Marina Botafoc, the hotel will reopen in spring 2027 under the Marriott brand Autograph Collection following a refurbishment. It is the company’s first hotel management contract and marks an important step in its expansion into the Spanish market.
The Westin Grand Frankfurt
The services we offer also include maintenance, repairs and renovations. We provide advice regarding on investments throughout the entire lifecycle of a hotel and also see ourselves as a strategic partner during the development phase.
Aloft München
Our hotels in central city locations are intended for business travelers and people who enjoy visiting different cities. Our portfolio includes Marriott's Aloft-brand design hotels, which are situated close to the center of major cities.